In an interview we did last year with Competitive Intelligence industry veteran, Seena Sharp, she shared her insights into how closely business intelligence and competitive intelligence were related. “Tracking competitors is just one piece of the puzzle. Do not assume that your competitors are smarter. It is far more important to focus on the marketplace and customers. Business isn’t a zero sum game. The focus is not on destroying or beating your competitors. You need to ask yourself what it takes for you to achieve your company goals.
To be successful, recognize changing needs and new opportunities.” Luckily, there are plenty of business intelligence tools out there to help you find and assess these new opportunities. Here are our top three business intelligence tools…
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